Beacon Sales and Marketing | Mission Viejo, CA, Orange County, CA, Southern California

The 3 Main Categories of T-shirt Material

3 days ago

Selecting the perfect fabric is crucial in the custom t-shirt industry. It directly impacts customer satisfaction and the way your designs come to life on the finished product. To help you make inf...

Top Products for your Q1 and Q2 2026 Promotional Products Campaign

Feb 19

It is crucial to understand the preferences of your target audience before investing in custom promotional products. By knowing which products resonate with them, you can ensure that your marketing...

Case Study: Raise Your Glass!

Nov 2, 2025

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Industry Mini Dive: National Parks

Oct 26, 2025

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

Case Study: 3D is the Key

Oct 18, 2025

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

Pack Your Brand: Promotional Products for the Travel Industry

Oct 11, 2025

The travel industry thrives on adventure, exploration, and unforgettable experiences-so why not make a brand just as memorable? Promotional products are the perfect way to keep travelers engaged, e...

Marketing biggest bang for you buck $

Oct 6, 2025

In today's digital age, marketing has become more important than ever for businesses looking to stand out in a crowded marketplace. With so many different tools and strategies available, it can be ...

6 Promotional Products That Put the “Fun” in Fundraiser

Oct 4, 2025

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitabl...

10 Luxurious Products for Your VIP Customers

Sep 26, 2025

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don't, just haven't gotten a chance to experience it for free. So, what bett...

6 Products Every Boss Needs

Sep 19, 2025

We all know that the key to a successful company is not only dedicated employees but good leadership as well! With Boss' Day drawing near, now is a great time to celebrate those in leadership roles...

Get Ready for Game Day! 5 Promotional Products for Sports Teams

Sep 11, 2025

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off...

Let's Get Physical With These Activewear Promo Products

Sep 4, 2025

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness ...

Why Organizers Aren't Dead (And Six You Need for Your Promo Closet)

Aug 28, 2025

In a world filled with smartphones, apps, and cloud-based tools, it might seem like physical organizers are a thing of the past. But here's the truth: they're far from obsolete. In fact, organizers...

Craft the Perfect Trade Show Swag Bag

Aug 20, 2025

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

6 Paw-some Promos for Pets and Vets

Aug 13, 2025

For vets, groomers, doggie daycares, and more, pet care is more than a hobby - it's a lifestyle. While puppies don't have any purchasing power, promoting your pet-centric business to dog owners ...

Case Study: Safety First

Aug 5, 2025

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

The Best Apps For Organization

Jul 29, 2025

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Soak Up The Sun With These 7 Summer Promo Products

Jul 22, 2025

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the s...

A Case Study in Promo: A Medieval Dinner Theater Chain

Jul 15, 2025

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

It's a Bird, It's a Plane, No… It's SUPER PROMO!

Jul 7, 2025

Transform any event to celebrate everyday superheroes. From the great heroes around us to those aspiring to become a superhero one day, these promo products can take your fundraiser to the next lev...

Case Study: Guess the Flavor Lip Balm

Jun 30, 2025

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

What's The Deal With These Products?!

Jun 23, 2025

The tradition of using promotional products dates back to the 1700s, when campaign buttons were first created for President George Washington. These pins were a groundbreaking success-they were aff...

Case Study: A

Jun 16, 2025

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

10 Must-Have Tech Products and Accessories

Jun 9, 2025

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

Case Study: I've Got You Covered

Jun 2, 2025

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: Zip It Up

May 26, 2025

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

5 Baby-Approved Promotional Products

May 18, 2025

Ready to go goo-goo ga-ga over some fantastic promotional products? Here are the top five baby-approved promo items for this year! Infant Short Sleeve Baby Rib Bodysuit These bodysuits f...

Case Study: Bake in Business

May 11, 2025

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Lil' Toy Trains

May 4, 2025

Step right up to Hobby Town! Little toy train sets are a blast from the past and are still a hit today! Did you know you can make a promotional product campaign around toy trains? Toy Train Stres...

5 Ways to Be Healthier in 2 Minutes or Less

Apr 27, 2025

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...

A Lunch That Packs a Punch

Apr 20, 2025

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Case Study: The Techno Pup!

Apr 13, 2025

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

Giving Back: The Importance of Corporate Social Responsibility

Apr 6, 2025

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

8 Home Office Essentials

Mar 30, 2025

Your employees work hard - and often longer hours when they're working from home. Surprise them with a little treat like one of these 8 Home Office Essentials! Temblor Speaker + Wireless Charg...

Hat Decoration

Mar 24, 2025

Baseball caps are a versatile and popular accessory that can be worn for sports, fashion, or simply for sun protection. However, what makes baseball caps truly special is their ability to be custom...

From Science Exhibits to Swag Bags: Promo Products That Wow

Mar 23, 2025

Science museums are vibrant gateways to curiosity, sparking imaginations of all ages. Do you remember seeing a dinosaur for the first time? Or maybe participated in an experiment that blew your min...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Mar 16, 2025

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

6 Perfect Gifts to Celebrate Your Employees

Mar 9, 2025

Nothing helps morale more at your company than an employee recognition program! Whether it's quarterly, end-of-the-year, or just because, we have something for every budget! Say goodbye to pizza pa...

Case Study: Do a Double Take

Mar 2, 2025

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: Make a Spectacle

Feb 23, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Top 5 Promotional Products for Professionals

Feb 16, 2025

Lawyers, CPAs, and architects, to name a few professionals, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation progra...

Your Guide to Promo Hats

Feb 9, 2025

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

How to Make Rush Orders Less Stressful

Feb 2, 2025

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Top 7 Promo Products for Civic Clubs

Jan 25, 2025

When it comes to cities and the businesses they house - nothing is more important than trade associations and civic clubs like your local chamber of commerce! So we've come up with 8 promotional pr...

New Year, New Administration, New Laws for the Promotional Products Industry

Jan 21, 2025

Each new year presents fresh employment regulations for companies to maneuver through. With the new administration on the horizon, companies should anticipate additional changes as the year progres...

Do Not Disturb (Unless You Have These 7 Promo Musts)!

Jan 18, 2025

Let's face it, the hospitality industry is always changing. Guests are constantly looking for reasons to book beyond price - they're looking for an experience. Throw social media and online reviews...

7 Fitness Promotional Products to Help You Stay in Shape

Jan 11, 2025

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

Get in Gear With These Automotive Promo Products

Jan 4, 2025

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 ...

5 Awesome Recreational Wearables

Dec 28, 2024

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

The Value of Custom Packaging

Dec 21, 2024

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

4 Promotional Products that Give Back

Dec 14, 2024

Are you looking to capture people's attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back to a...

5 Best Promo Products for the Healthcare Industry

Dec 6, 2024

How often have you gone to a dentist for your first visit and gotten a goody bag with pamphlets, a pen, and a promotional toothbrush? Healthcare, as a whole, is one of the top industries buying pro...

5 Steps to Achieving Your Goals

Nov 29, 2024

If you've ever watched a TED talk or listened to any of your teachers in school, you'll know that setting goals are the stepping stones to getting where you want to be in life. You watch one video ...

Case Study: A Wedded Keepsake

Nov 22, 2024

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for t...

Tasty Products to Satisfy a Sweet Tooth

Nov 14, 2024

If you're looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rememb...

Case Study: Let the Games Begin!

Nov 7, 2024

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

Say Cheese!

Oct 31, 2024

Can't get enough of this milk-based product we call cheese? Whether it's presented on a charcuterie board or straight off the wheel, cheese is a delectable treat for us all (as long as you're not l...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Oct 24, 2024

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

The Top 25 Most Popular Products in SAGE Total Access: September 2024

Oct 23, 2024

Looking at the top product categories for the month, mugs and caps have swapped places in the top 10. Coats have made their appearance at number 7, pushing bottles down to number 8. And awards have...

6 High-Tech Promotional Products

Oct 17, 2024

It seems like there are new cutting-edge gadgets coming to market every day. It's getting hard to keep up with what is really going to make your life easier and what's just hype. We've put togethe...

9 Promotional Products for Tech Wizards

Oct 10, 2024

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers' daily live...

Five #Trending Gift Baskets

Oct 2, 2024

Gift baskets are the best way to give a little something of everything. Whether your recipient is a fan of chocolate or cheese, show them a little love, all wrapped up in one! Here are five #trend...

5 Phone Accessories to Help You Get a Grip

Sep 25, 2024

It's pretty safe to say that cell phones are a ubiquitous part of everyday life. In any room with more than a few people in it, you're likely to find a few phone screens lighting up in someone's ha...

Products and Tips to Boost Your Work From Home Productivity

Sep 18, 2024

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It's important to make sure your at-home workplac...

5 New Ideas for Construction Promo Campaigns

Sep 10, 2024

Promotional products are a key component of any marketing strategy, as they help to increase brand visibility and awareness. However, when it comes to promoting workplace safety, adding your logo t...

7 Promotional Products for Law Firms

Sep 3, 2024

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're look...

Get Techy With These 10 Tech Promo Products!

Aug 27, 2024

When you're looking for a promo product, you're probably going to be looking for something that your customers and team members can use daily - enter the tech promo product! These products are perf...

Case Study: A Getaway Promotion

Aug 20, 2024

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

Case Study: A Golfer Giveaway

Aug 13, 2024

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

7 Retro Products That Will Turn Back Time

Aug 6, 2024

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

What Makes Gen Z Tick?

Jul 29, 2024

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

8 Dental Products That Will Make You Smile

Jul 22, 2024

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

Case Study: "Single Use" Pens for COVID-19

Jul 15, 2024

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

Case Study: Lunchtime Loot

Jul 7, 2024

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

10 Promo Products for Auto-Lovers

Jun 30, 2024

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It's time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear worthy...

6 Retro Products That Are a Blast From the Past

Jun 23, 2024

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

6 Products to Grow Your Business!

Jun 16, 2024

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

All About Potato Promo

Jun 9, 2024

Whether you're an Idaho native or just a big fan of potatoes, here's a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to keep chips ...

Case Study: This Promotional Product is in the Bag

Jun 1, 2024

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

6 Stuffed Animals to Cuddle Your Way to Happiness

May 25, 2024

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

Bursting with Vibrance!

May 18, 2024

Regarding promotional merchandise, nothing grabs attention quite like vibrant colors. Colorful apparel items make a bold fashion statement and serve as powerful marketing tools for your brand. Whet...

Oh My Gourd! 5 Drinkware Products to FALL For!

May 11, 2024

Do you love fall most of all? Needing drinkware that can keep beverages hot or cold, day or night? These beverage holders won't give you a fright! We put together the top five drinkware items tha...

Top Promo Products That Won't Break the Bank

May 4, 2024

On a tight budget? Get more bang for your buck with these budget-friendly promo products! Paracord Bracelet with Whistle Going on a great adventure? Suit up with the ultimate hiking accessor...

5 Environmentally-Friendly Promotional Products

Apr 26, 2024

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

6 Branded Work From Home Essentials Your Employees Need ASAP

Apr 19, 2024

Who says you can't still spoil your employees if they work from home? Make everyone's day a little brighter with these super useful promo products! Temblor Speaker + Wireless Charger Shock the...

8 Promotional Products That Grow!

Apr 12, 2024

Now, more than ever, people are looking toward eco-friendly companies. They want to know what their favorite brands are doing for sustainability and limiting their carbon footprint. So we picked ...

Make Bath Time Into Spa Time!

Apr 5, 2024

Sometimes all we need is a nice bath to relax and rejuvenate from a long day. Make any bath time into spa time with these spa-quality promo products! Spa Time Set This keepsake spa tray is f...

5 Promo Products That Are Bright, Light, and Ready to Excite

Mar 29, 2024

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We've got you covered with this selection of super fun promotional products that ...

The Best Promotional Products for Sports Fanatics

Mar 21, 2024

With football season right around the corner, people are gearing up to support their favorite teams. Whether they're grilling hot dogs at a tailgate or cheering in the stands, fans love wearing al...

The Power of Promo: Why People Love Freebies

Mar 14, 2024

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

Case Study: Fresh Mesh Promotions

Mar 7, 2024

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

5 Easy Ways to Achieve a Positive Outlook

Feb 28, 2024

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

What's the Tea? Promo Products for Tea Lovers

Feb 21, 2024

Did you know that tea is one of the most consumed beverages globally, second only to water? This ancient brew has been around for hundreds, if not thousands of years, with references to early tea d...

Case Study: Keep it Cooler

Feb 14, 2024

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Sage Q4 Report

Feb 7, 2024

Beacon Sales and Marketing: Accessing Industry Knowledge for Cost-Effective Marketing Campaigns (CLICK HERE TO READ THIS REPORT) In today's fast-paced and ever-evolving business landscape, stayi...

Case Study: Write to Paradise!

Feb 6, 2024

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

6 Products to Take to Your Next Family Picnic

Jan 30, 2024

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

Hip Hip Hooray for Education!

Jan 23, 2024

Are you looking for a fun way to show off your school spirit? Whether you are at an elementary school, middle school, high school, or college, these promotional products are sure to be a big hit wi...

Everything You Need to Know About Flash Drives

Jan 16, 2024

In today's digital age, where everything is stored in the cloud, you may think that flash drives have gone the way of the floppy disc. But we're here to tell you that these handy little hard drives...

7 Camping Promotional Products for the Great Outdoors

Jan 8, 2024

Whether you're looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great outd...

Case Study: I Was Framed!

Jan 1, 2024

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Case Study: Pillow Box

Dec 24, 2023

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Promo to Keep Your Home Squeaky Clean!

Dec 17, 2023

Want to keep your clients' homes fresh for the season? Here are the top items for a squeaky-clean home! Mini Duster Keep your household clean and dust free with this handheld duster! This item is...

Case Study: Spec-Tacular Promotions

Dec 9, 2023

Description: CUSTOM Malibu Sunglasses Industry: Food Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event th...

5 Rockin' Promo Products for Bands, Musicians, and Music Venues

Dec 2, 2023

Music brings us all together! Whether you're a heavy metal, country, or even classical musical fan - we all have something in common with our love for music. And these promotional products definite...

Case Study: Bringing Back the Fanny Pack

Nov 25, 2023

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Mindfulness and the Workplace

Nov 17, 2023

"Mindfulness" has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really mean? Mind...

6 Unique Eco-Friendly Promo Products to Feel Good About Giving

Nov 10, 2023

Carl Sagan once wrote, "preserve and cherish the pale blue dot; it's the only home we've ever known." And as we look towards the future of our planet, it has now become more important than ever to ...

Case Study: Keeping it All Together

Nov 2, 2023

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch Ful...

Encore-Worthy Promo products

Oct 26, 2023

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate th...

The Top 25 Most Popular Products: August 2023

Oct 23, 2023

It's September! And September has graced us with what we Texans like to call "false fall," aka the time of year when we hit the mid-to-high 70s, low 80s, and then it's back up into the h...

You Need More Cowbell

Oct 19, 2023

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They cho...

The Science Behind a Promotional Plushie

Oct 11, 2023

I lied. There is no science. Only fuzziness! The truth is...there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born...

Case Study: Practice Putting

Oct 4, 2023

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: A Spoon-taneous Promotion

Sep 26, 2023

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: Keep it Sweet

Sep 19, 2023

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Drive Traffic with These 6 Trade Show Ideas

Sep 12, 2023

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you're prepared with the proper supplies to ensu...

Case Study: Plastics Make it Possible

Sep 4, 2023

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Aug 28, 2023

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the "new normal" of working from home, w...

Sustainability & Environmental Responsibility: Why it Matters

Aug 20, 2023

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Aug 13, 2023

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Game On: 10 Promo Product Games We Love!

Aug 6, 2023

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...

6 Calming Products for Skincare Lovers

Jul 29, 2023

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This "Glossier girl" revolution led to a resurgence in skincare as self-care...

Case Study: An Icy Cool Promotion

Jul 22, 2023

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...

Reusable vs. Disposable Items

Jul 15, 2023

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Jul 7, 2023

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

What You Need To Know About Embroidery

Jun 29, 2023

Embroidering custom apparel has become an increasingly popular way for businesses, organizations, and individuals to showcase their brand and style. Whether you're a small business owner looking to...

Unwanted Advice

Jun 28, 2023

Title: The Paradox of Seeking Advice: Why People May Not Ask for Advice They Already Know Introduction: Have you ever wondered why people don't come to you seeking advice, even though you belie...

How To Save Money On Your Microsoft Licenses

Jun 12, 2023

Beacon Sales and Marketing has teamed up with Pro Cloud SaaS to bring solutions from the top technology providers in cybersecurity, all things cloud-based (servers, storage, printing), productivity...

2023 Apparel Trends Forecast

May 17, 2023

These apparel trends are soon to make their mark in 2023! When I look to see what will be trending in the promotional apparel world, I always start my research by looking at the fashion indu...

Never Get Cold with These 5 Unique Sweatshirts

Apr 21, 2023

A cozy sweatshirt is perfect for those cold office days or a trip to the mountains. Since athleisure is all the rage nowadays, take part in this trend with a warm sweatshirt. Here are a few option...

Top 25 Most Popular Products in SAGE Total Access: March 2023

Apr 19, 2023

Spring is here, the birds are singing, and it's hitting the high 80s here in Texas. But that's not all that has us excited this month... now we are giving you even MORE data to help you help your c...

8 Promo Products That Will Kick Start Your Goals

Apr 14, 2023

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

Case Study: A Shoe-In

Apr 7, 2023

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

6 Purr-fect Promo Products for Cat Lovers

Mar 31, 2023

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Case Study: Boosting Trade Show Booth Traffic

Mar 24, 2023

The "Golden Lanyard" to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade ...

Case Study: It Takes a Village

Mar 17, 2023

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Alsco - Fit and Size Suggestion Service

Mar 10, 2023

FIT SUGGESTION SERVICE Implementation of the We Wear solution for the management of measurement and size planning processes in the workwear industry. ACTIVITIES - Implementation of the We Wear ...

MODESTO BERTOTTO 3D INTERACTIVE CONFIGURATOR

Mar 10, 2023

3D INTERACTIVE CONFIGURATOR Implementation of a 3D interactive configurator in high resolution, based on cloud gaming technologies. ACTIVITIES - Creation of 3D product models - Digitization o...

TRIBOO - FIT & SIZE SUGGESTION SERVICE

Mar 10, 2023

FIT SIZE SUGGESTION SERVICE Implementation of the Avatar creation solution through the online channel of brands managed by TRIBOO and activation of the size suggestion service. ACTIVITIES - Si...

D&G - AVATAR CREATION IN HIGH RESOLUTION

Mar 10, 2023

AVATAR CREATION IN HIGH RESOLUTION Proof of Concept for the development of an exclusive experience for Haute Couture customers that includes the generation of an Avatar in high resolution customiz...

Tried and True: Classic Promotional Products

Mar 9, 2023

There are some things out there that are just undisputed classics - and when you think of a classic, what goes to your mind? Maybe it's a classic car like a 1950s era Cadillac, or perhaps it's a mo...

Top Of Mind Marketing

Mar 8, 2023

As any good marketing professional knows, building a brand and staying top of mind is crucial to the growth and success of any business. We live and breathe this stuff in the promotional products ...

Beacon and G&G Holdings Team Up for WE-WEAR Marketing Effort

Mar 6, 2023

Mission Viejo, CA-Beacon Sales and Marketing is excited to announce that it has teamed up with G Holdings to market the WE-WEAR products and services. About WE-WEAR WE-WEAR is a technological Co...

Beacon and G&G Holdings Team Up for SaaS Marketing Effort

Mar 5, 2023

Beacon and G Holdings Team Up for SaaS Marketing Effort Mission Viejo, CA-Beacon Sales and Marketing is excited to announce that it has teamed up with G Holdings to market the Pro Cloud Sa...

Case Study: The Big Picture

Mar 2, 2023

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Too Hot to Jot

Feb 23, 2023

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

The Top Promotional Products To Keep Your Customers Connected

Feb 16, 2023

You'd be hard-pressed to find someone who doesn't use a digital device these days! As we continue to expand into the digital world, staying connected is more important than ever. With these six top...

Product Safety: What You Need to Know

Feb 9, 2023

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

Most Popular Products in December 2022

Jan 27, 2023

Well, that happened fast! We're officially a few weeks into the new year, so now it's time to take a look back at the top products for December 2022! Lanyards made their way to the #10 spot, kickin...

Case Study: Inking Impressions

Jan 26, 2023

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

6 Promotional Signs to Let Customers Know You’re Open For Business

Jan 19, 2023

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

Decoration Methods

Jan 15, 2023

There are many different ways to decorate promotional products. Click this link to see a chart with the most common methods with a brief description. https://www.ppai.org/media/6112/nmc_decorguid...

5 Men's Wearable Promotional Products for the Office and Beyond

Jan 12, 2023

It's fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casual ...

#Instagram Inspiration

Jan 5, 2023

Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is tren...

25 Most Popular Products

Jan 4, 2023

Looking for a great promotional product to use in 2023? Make sure your "gift" is something that they want. Here are 25 of the most popular products that people are looking for. Use this informat...

Print's Not Dead: How Print Products Can Work for You

Dec 28, 2022

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media h...

Case Study: Calendar Puns are Week

Dec 20, 2022

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

6 Products to Include in Every Holiday Gift Basket

Dec 13, 2022

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Management: Compensation Planning For The Year Ahead

Dec 13, 2022

Understanding compensation is critical to staying competitive in today's volatile labor market. As we prepare for 2023, real wage growth is a concept that is particularly important. Overall wages ...

Biden’s Signature Brings Rail Labor Dispute To An End, Averts Strike

Dec 6, 2022

On Friday, President Biden signed H. J. Res. 100 into law, legislation that brings to resolution the labor dispute between railroad workers unions and the railroads. The bill, fast-tracked through ...

8 Elegant & Engravable Promotional Products

Dec 5, 2022

The promotional products industry has become so successful for one reason: people like free stuff. It's true! So, how do you know which of the millions of products you want to be associated with yo...

Your Brand Is Your Business - Market It!

Nov 29, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Ready for Adventure: First Aid & Emergency Kits

Nov 28, 2022

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or y...

Case Study: The Weather is Snow Joke

Nov 20, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...

Case Study: Don't Bottle It Up

Nov 13, 2022

An oil gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to w...

Current Hot Products

Nov 12, 2022

Product Category Changes from August to September TOP INCREASES Ornaments up 57% ...

The PPB Guide To Incentive Programs

Nov 8, 2022

Maintaining morale is important for all businesses, no matter the industry. Incentives and rewards have always driven the motivation and behavior to help ideas, industries and companies succeed. In...

5 Unique Holiday Gifts to Beat the Boredom

Nov 5, 2022

When it comes to gift-giving, there are always the same things people go for: blankets, socks, cheese baskets, candles... and it can get a little repetitive! We wanted to help defeat the boredom of...

Case Study: It's Raining Cats and Dogs

Oct 29, 2022

Item: Puppies Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide p...

Old School vs. New School Promo Products

Oct 21, 2022

It's no secret - people love "vintage" products. Just look at the huge resurgence in vintage clothing that began in the early 2010's and you'll see what we're talking about! For every modern promot...

Case Study: Yes, We Can!

Oct 14, 2022

Description: Kan-Tastic Industry: Food Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at...

6 Promotional Products for Music Lovers

Oct 6, 2022

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-...

Best Promotional Products to Buy

Oct 5, 2022

Beacon Sales and Marketing offers over 1 million promotional products. Our goal is to help you find the best product for your marketing project. Whatever it is, we have it. Here is some current ...

’Tis The Season: The 2022 Holiday Gift Guide

Oct 4, 2022

The holidays are a great time to show appreciation for clients, customers and employees with thoughtful gifts. Items and messages that make your recipients feel valued help build relationships and ...

Case Study: A New Way to Do Cross-Promotions

Sep 29, 2022

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

5 Healthy Tips for Business Trips

Sep 22, 2022

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Five Ways To Improve Impromptu Meetings

Sep 16, 2022

Research from Zippia shows that the average professional spends at least three hours a week in meetings, with about 55 million meetings held in offices around the country. These meetings don't incl...

Case Study: A Hole in One Promotion

Sep 15, 2022

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Case Study: Promo'd to a Tee

Sep 7, 2022

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual "give back" day where employee groups volunteered in their communities. The compan...

Case Study: Let Them Eat Cake!

Aug 31, 2022

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

6 Purr-fect Products for Keeping Pets Occupied at Home

Aug 24, 2022

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having...

Top 5 Promo Products for 5Ks and Marathons

Aug 16, 2022

Hosting your next 5K? Running out of ideas for what to giveaway at your next marathon? If so, check out these great promotional products. These items are proven to get people talking and will make ...

12 Perfect Pediatric Products for Babies

Aug 9, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

6 Rainy Weather Promotions

Aug 2, 2022

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thunder...

Case Study: A Not-So-Silly Idea

Jul 25, 2022

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Leading the Workplace: How to Develop Your Leadership Skills

Jul 18, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Jul 11, 2022

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the mount...

Case Study: Wave Hello to Promotions

Jul 3, 2022

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

Case Study: Health & Wellness Spas

Jun 26, 2022

Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...

5 Promo Products for the Stay-at-Home Worker

Jun 18, 2022

Working from home has become the norm these days. It's also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking dinner...

7 Promotional Products for When You’re Feeling Lucky

Jun 10, 2022

Whether you're a casino looking for new ways to entice players to visit or you're putting together a casino themed event, there are plenty of promotional products for you! Add your logo and message...

These Are the Tech-Savvy Promotional Products You Are Looking For

Jun 3, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Mask Mania!

May 27, 2022

It's safe to say that the humble face mask is one of 2020's most popular products, and it isn't difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Control and Preven...

7 Cool Products to Beat the Heat This Summer

May 27, 2022

The sun is beating down, and depending on where you live, you might be able to cook an egg on the sidewalk: summer is officially here! With high temperatures and lots of sun, it's a great time to g...

6 Hot Products for the Grill Master

Apr 18, 2022

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It's time to light up the grill, because these smokin' produc...

25 Insane Facts About Promotional Products

Apr 11, 2022

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

5 Apps to Take the Grunt Work out of Spring Cleaning

Apr 3, 2022

Spring is here and that means it's time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxing s...

Case Study: Put That on Your Calendar!

Mar 27, 2022

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

6 Ways to Get More Done Every Day

Mar 19, 2022

From the moment you get to work in the morning, you're probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We're all lo...

Branding 101: What Makes a Brand Powerful

Mar 12, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

5 Ways to Boost Employee Morale

Mar 5, 2022

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

5 Invaluable Marketing Books to Help Grow Your Brand

Feb 26, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

7 Ways to Instantly Make Your Website More User-Friendly

Feb 18, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

How to Reduce Stress on the Job

Feb 4, 2022

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 bi...

5 Pitch Perfect Products for Musically Talented Individuals

Jan 28, 2022

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo ...

Top 10 Promotional Product Ideas for the Construction Industry

Jan 20, 2022

Whether you're working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional product...

Graphic Design Terms Everyone Should Know

Jan 13, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

School's in Session: 7 Essential Supplies for Students

Jan 5, 2022

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher's checklist. From three different types of pencils, calculators, and folders ...

Customer Experience + Branding: The Relationship Goals of Marketing

Dec 29, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

10 Tweetable Quotes for Motivation

Dec 22, 2021

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

6 Morning Routine Products That Will Wake Anyone Up

Dec 14, 2021

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have...

5 Fail-Proof Ideas for Your Business Instagram

Dec 7, 2021

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

30 Quotes That Will Motivate You to Succeed

Nov 30, 2021

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

How to Gain Inspiration in 5 Minutes

Nov 23, 2021

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an a...

Graphic Design Terms Everyone Should Know

Nov 15, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

What’s Up With Unboxing Videos? The Trend You Must Try

Nov 8, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Lead a Healthier Lifestyle With These 6 Promotional Products

Nov 1, 2021

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

Reel Them in With These 5 Cinematic Promo Products

Oct 18, 2021

Box office hits took a backseat this year as more people browsed through Netflix's new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public, he...

3 Things Every Busy Professional Needs

Oct 11, 2021

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

6 Helpful Tips to Address Unhappy Customers

Oct 4, 2021

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

How to Work Smarter, Not Harder

Sep 27, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

7 Sources to Boost Your Creativity

Sep 20, 2021

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

7 Ways to Take Advantage of Your Lunch Break

Sep 13, 2021

Taking a lunch break is important. It's a time when you can step away from your computer and have a little "me" time. Your lunch break should be a time when you can unplug and stop thinking about w...

5 Promo Products to Make Your Office Safer for Employees

Sep 5, 2021

As business' doors open back up and employees step into the office, it's essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that has 3 em...

Branding 101: Let’s Talk Logos

Aug 29, 2021

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Case Study: Piece of Cake

Aug 22, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

The Secrets to Attracting Ideal Customers

Aug 14, 2021

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

How to Create Buzz Around a Launch With Promo Products

Aug 7, 2021

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

Your Brand Is Your Business - Market It!

Jul 31, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Why You Need Promotional Products

Jul 23, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...

What Millennials Want (And How to Work With Them)

Jul 16, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

9 Useful Apps for Sales & Marketing Professionals

Jul 8, 2021

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

How to Juggle Work and Life Balance Like a Boss

Jul 1, 2021

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

How to Manage the Workload of a Leader

Jun 24, 2021

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

How Promo Products Can Tell Your Brand's Story

Jun 17, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

4 Ways to Improve Communication

Jun 9, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

16 Ways Color Affects Your Branding and Marketing

Jun 2, 2021

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

How One Hour Can Determine Your Success

May 26, 2021

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Using Customer Profiles to Find the Perfect Promo Products

May 19, 2021

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

Why You Should Be Having More Fun at Work

May 12, 2021

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

6 Snap-Worthy Products for Every Photographer

May 4, 2021

Do you know what bokeh means? Aperture? That's ok if you don't, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of their lunc...

Advice for Getting the Most Out of a Business Trip

Apr 27, 2021

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

6 Things You're Missing Out on by Not Using Promotional Products

Apr 20, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Things You're Missing out on by Not Using Promotional Products

Apr 13, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Books That Every Business Owner Should Read

Apr 6, 2021

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

How Promo Products Can Make a Lasting Impression

Mar 29, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Case Study: Happy to Hang Around

Mar 22, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Words Have Power: Why Copywriting Matters for Your Business?

Mar 15, 2021

When you hear the word "copywriting" what do you think of? For many, they think this term relates to legal jargon and intellectual property - that's not the case at all. Copywriting is different fr...

Case Study: Celebrate Milestones

Mar 8, 2021

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

5 Back to College Products for a Safe School Year

Mar 1, 2021

The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten s...

5 Tips for Boosting Social Media Engagement

Feb 22, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Feb 14, 2021

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

6 Tips on Professionally Reaching New Heights in 2020

Feb 7, 2021

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

Generation Z vs. Millennials: What’s the Difference?

Jan 31, 2021

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Case Study: A Picture is Worth...a Nice Donation

Jan 24, 2021

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their pho...

Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Jan 17, 2021

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 o...

Case Study: Charity Fundraiser

Jan 10, 2021

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

5 Office Toys That Will Bring Your Brand Joy

Jan 3, 2021

Look around your office and you will probably find that your coworkers' desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to stay ...

5 Simple Tips to Organize and Run Effective Meetings

Dec 26, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Dec 19, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether be...

Case Study: Stick to the Schedule

Dec 12, 2020

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: It’s a Date!

Dec 5, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

Why You Should Buy USA-Made

Nov 28, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

Business Travel: How COVID-19 Changes Everything

Nov 20, 2020

"Business as usual." The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number one prior...

Cheers! Let’s Sell More Beer!

Nov 13, 2020

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

11 Promo Products for an Active Lifestyle

Nov 6, 2020

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

Using Promotional Products to Improve Your Marketing Program

Aug 21, 2020

Do you have a great marketing plan in place? Are you looking for something new? Are you looking for something new to move people through your sales funnel? Although they've been around for year...

Clean Hands Saves Lives

May 29, 2020

We live in a germ-filled world, no doubt about that! Here's three germ facts that might blow your mind... § On average, you come into contact with 300 surfaces every 30 minutes, exposing y...

Branded Covid-19 kits are a great way to help your customers stay safe!

May 6, 2020

Who couldn't use a face mask or gloves right now? A logoed set can be a creative way to bless your customer and it doesn't have to bust your budget! Let's look at some examples. · ...

8 Ways to Stay Top of Mind with Your Customers

Apr 28, 2020

As we navigate the stay-at-home mandate to help flatten the curve of the corornavirus infections, business owners need a way to stay in touch with their customers. Technology makes it easy. Simpl...

From Surviving to Thriving Amidst the Coronavirus Quarantine

Apr 20, 2020

We've seen unprecedented themes lately. Schools switched to distance learning on line and announcements of no return to physical school mandate will stay in affect through the end of the school yea...

10 Productivity Boosting Products to Help You Work from Home

Apr 13, 2020

More people are working from home than ever with all the stay-at-home mandates to help flatten the curve of the covid-19 outbreak. It's important that if you're one of them, you have the tools to h...

Time To Put Your Thinking Cap On

Apr 10, 2020

Dear Business Owners, It is time to Stop Reacting to what the coronavirus has done to your business and time to PUT YOUR THINKING CAP ON. We will soon start the process of "getting back to normal...

3 Ways Restaurant Owners Can Market During the Corona Virus Outbreak

Mar 27, 2020

As more stay-at-home mandates occur, many restaurant owners find they need to shift from Dine-in to Take-Out and Delivery Service only. So, naturally you're probably thinking about how to stay t...

Should I spend some marketing dollars?

Mar 24, 2020

The Small Business Association suggests companies budget 7% to 8% of revenues for promotion, but the average small business spends 1% or less. We find that most small companies don't even have a w...

Why You Should Consider Direct Mail for Your Business

Mar 23, 2020

You might be tempted to think that no one reads physical mail any more. But you'd be wrong! Direct mail is far from dead. In fact, it is seemingly making a strong come back. Direct mail has a m...

5 Ideas for Keeping Your Marketing Going During Lockdown

Mar 20, 2020

These are definitely uncertain times to be sure. Did you know the uncertain person is not likely to buy anything? It's true. But you can counter what's going on in the world right now by being pre...

Canaan Home Care Word of Mouth

Mar 11, 2020

Word of mouth marketing campaigns have been around for a long time. Canaan Home Care takes it one step further by putting their message where your mouth is. Custom logo'd coffee mugs have been a ...

Coronavirus Update: Made in the U.S. or Canada Options Available

Mar 6, 2020

There has been 83,000 cases Covid-19 around the world and 3,000 deaths so far. Every continent, except Antarctica has confirmed cases. The majority of the cases appeared in China and has caused th...

Need Fast Turnaround?

Mar 6, 2020

A colleague of mine, needed 25,000 silicone wristbands imprinted with #TNSTRONG delivered with 8 days. Her current supplier had a 30 day lead time. The problem was the benefit concert to raise mone...

7 Great Product Ideas for Spring

Feb 28, 2020

Looking for some unique promotional items aligned with the current season? Well, look no further. Here's seven ideas for you. Umbrellas You know the saying Spring showers brings May flowers. H...

Did you know when people sit down to watch a little TV, most times they are multi-tasking?

Feb 28, 2020

Did you know when people sit down to watch a little TV, most times they are multi-tasking? That's right. No one sits to watch TV exclusively any more. Most people will surf the web on their smartp...

Eco-Friendly Stainless Steel Reusable Straw and Cleaning Brush

Feb 24, 2020

Talk about a unique promotional product! Help save the planet with this eco-friendly stainless steel straw and build your brand awareness at the same time! Your logo is laser etched on the stainl...

Wooden Tumbling Tower Product Spotlight

Feb 24, 2020

People crave experiences. This unique product provides not only a fun experience but also provides a memorable one! Imagine your prospects and/or customers attracted to your tradeshow booth to play...

Supplier Spotlight: More than Just a Pen

Feb 17, 2020

When you think about exceptional quality and customer experience in the promotional products industry, who comes to mind? Hub, the leader in supplying high-quality pens come of course! Hub built ...

Employee Incentive & Recognition Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here's a summary of the promotion they created for their client. Perha...

Not For Profit Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here's a summary of the promotion they created for their client. Perha...

Business-to-Business Program Spotlight

Feb 14, 2020

Every year for more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here's a summary of the promotion they created for their cl...

Client Branding Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here's a creative way to get your brand out there. Type Of Client Ca...

Custom Requests Are Not A Roadblock to Your Next Promotional Campaign

Feb 14, 2020

Ever need something custom? One of our clients was looking for calendar. That's great there are many calendar suppliers. This should be fairly easy to complete. My client wasn't as positive as...

Ever run into tight deadlines? Not a problem with Beacon Promotional Products.

Jan 31, 2020

One of our clients, J. Morita, was searching for the perfect give away item for an upcoming trade show. Sometimes the hardest part is to identify the right item. There are thousands of items to ch...

Why PPI Expo is a Big Deal?

Jan 27, 2020

Aside from the fact, there are 13,000 distributors from more than 4,000 companies and more than 1,200 exhibiting companies showcasing tens of thousands of promotional products at the Mandalay Bay C...

10 Marketing Strategies for Your Promotional Products

Jan 27, 2020

How you use promotional items is completely up to you. However, there are at least ten ways that are most frequently used in businesses who leverage promotional items. 1. Business Gifts - Gi...

What do you know about stickers?

Jan 22, 2020

Thinking about creating a sticker to give to your customers, members, attenders, etc? You think a sticker is what you want. But that might not be an accurate description of what you really desire...

How to Leave a Positive Impression for Your Next Event

Jan 16, 2020

Do you coordinate for an association or community? There's certainly lots to coordinate and plan when it comes to association or community events. You have to think through the event itself, the ...

Why Promotional Product Are So Effective

Jan 3, 2020

You've probably received a promotional product or two over the years. A quick look at my desk, I see a drinkware item, letter opener, flash drive, multi-port USB expander, multiple branded journa...

The Top 10 Reasons Why Promotional Items Make Great Holiday Gifts

Nov 29, 2019

The holiday times bring with it the opportunity to be generous. It's a time to show how much you care for others. One way to do this is through gift giving. We do this in our personal lives. But it...

Listen and Learn

Nov 22, 2019

Nobody ever learned anything by talking. Since the dawn of man, since we could first talk to one another, all knowledge has been acquired by listening and observation.

Shit Happens - Relationships

Nov 16, 2019

In most industries that I have worked in, we had a saying, "shit happens". That's life and there's not much you can do about it. But you can choose your friends and business associates wisel...

2019 Best of Mission Viejo Award

Nov 4, 2019

MISSION VIEJO October 15, 2019 -- Beacon Sales and Marketing has been selected for the 2019 Best of Mission Viejo Award in the Promotional Products Supplier category by the Mission Viejo Award Prog...

Beacon Sales and Marketing Announces New Features On Beacon's Web Store

Oct 22, 2019

Beacon Sales and Marketing has just completed a major upgrade to their Promotional Products Web Store. There are many small enhancements but the 2 major search improvements are: Customer Chat N...

GRAPHIC DESIGN TERMS EVERYONE SHOULD KNOW

Mar 30, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

PUZZLE

Sep 18, 2017

Hi, this is my new Beacon Sales and Marketing web site. Maybe you will come back and look around after you are finished playing the game and completeing the puzzle. Here's your next peice of the ...

KEYNOTE PRESENTATION BY BOB MEYER

Sep 15, 2017

Bob Meyer, President of Beacon Sales and Marketing will be making the keynote presentation at Pacific Coast BNI luncheon on September 21st. The presentation's focus will be on how to grow your sal...

A CASE FOR THE CONSULTANT

Aug 31, 2017

In this day and age, we are always multi-tasking. This definitely is the case when you're running your own business, there's always so many important things that need to be done and it feels like ...

CONTENT IS KING

Aug 29, 2017

Are you adjusting your marketing content for easily distracted readers? A study by Microsoft estimates that a person's average attention span is only eight seconds in this digital age of informatio...

BEACON SALES AND MARKETING LAUNCHES NEW, IMPROVED WEBSITE

Aug 9, 2017

Blazonco just designed our new website, and we couldn't be happier! Blazonco is a full-service web design company located in sunny San Clemente, California. Getting a website with Blazonco was extr...

Blog