5 Easy Ways to Achieve a Positive Outlook

20 hours ago

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...

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What's the Tea? Promo Products for Tea Lovers

Feb 21

Did you know that tea is one of the most consumed beverages globally, second only to water? This ancient brew has been around for hundreds, if not thousands of years, with references to early tea drin...

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Case Study: Keep it Cooler

Feb 14

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

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Sage Q4 Report

Feb 07

Beacon Sales and Marketing: Accessing Industry Knowledge for Cost-Effective Marketing Campaigns (CLICK HERE TO READ THIS REPORT) In today's fast-paced and ever-evolving business landscape, staying ...

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Case Study: Write to Paradise!

Feb 06

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for comple...

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6 Products to Take to Your Next Family Picnic

Jan 30

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. T...

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Hip Hip Hooray for Education!

Jan 23

Are you looking for a fun way to show off your school spirit? Whether you are at an elementary school, middle school, high school, or college, these promotional products are sure to be a big hit with ...

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Everything You Need to Know About Flash Drives

Jan 16

In today’s digital age, where everything is stored in the cloud, you may think that flash drives have gone the way of the floppy disc. But we’re here to tell you that these handy little ha...

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7 Camping Promotional Products for the Great Outdoors

Jan 08

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great o...

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Case Study: I Was Framed!

Jan 01

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wanted a...

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Case Study: Pillow Box

Dec 24, 2023

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Promo to Keep Your Home Squeaky Clean!

Dec 17, 2023

Want to keep your clients’ homes fresh for the season? Here are the top items for a squeaky-clean home! Mini Duster Keep your household clean and dust free with this handheld duster! This item...

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Case Study: Spec-Tacular Promotions

Dec 09, 2023

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV even...

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5 Rockin' Promo Products for Bands, Musicians, and Music Venues

Dec 02, 2023

Music brings us all together! Whether you're a heavy metal, country, or even classical musical fan - we all have something in common with our love for music. And these promotional products definitely ...

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Case Study: Bringing Back the Fanny Pack

Nov 25, 2023

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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Mindfulness and the Workplace

Nov 17, 2023

“Mindfulness” has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really me...

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6 Unique Eco-Friendly Promo Products to Feel Good About Giving

Nov 10, 2023

Carl Sagan once wrote, "preserve and cherish the pale blue dot; it's the only home we've ever known." And as we look towards the future of our planet, it has now become more important than ever to loo...

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Case Study: Keeping it All Together

Nov 02, 2023

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Full ...

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Encore-Worthy Promo products

Oct 26, 2023

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate the a...

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The Top 25 Most Popular Products: August 2023

Oct 23, 2023

It’s September! And September has graced us with what we Texans like to call “false fall,” aka the time of year when we hit the mid-to-high 70s, low 80s, and then it&rsquo...

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You Need More Cowbell

Oct 19, 2023

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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The Science Behind a Promotional Plushie

Oct 11, 2023

I lied. There is no science. Only fuzziness! The truth is…there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was bo...

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Case Study: Practice Putting

Oct 04, 2023

2 Ball Pillow Pack – Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio a...

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Case Study: A Spoon-taneous Promotion

Sep 26, 2023

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...

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Case Study: Keep it Sweet

Sep 19, 2023

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreciati...

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Drive Traffic with These 6 Trade Show Ideas

Sep 12, 2023

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies to e...

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Case Study: Plastics Make it Possible

Sep 04, 2023

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Aug 28, 2023

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...

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Sustainability & Environmental Responsibility: Why it Matters

Aug 20, 2023

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Aug 13, 2023

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands like ...

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Game On: 10 Promo Product Games We Love!

Aug 06, 2023

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss Ga...

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6 Calming Products for Skincare Lovers

Jul 29, 2023

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare as ...

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Case Study: An Icy Cool Promotion

Jul 22, 2023

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a ...

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Reusable vs. Disposable Items

Jul 15, 2023

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup f...

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Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Jul 07, 2023

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design—fondly known as The Party Cup™. It’s double-wall insulated, so it keeps refreshments cool on the bea...

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What You Need To Know About Embroidery

Jun 29, 2023

Embroidering custom apparel has become an increasingly popular way for businesses, organizations, and individuals to showcase their brand and style. Whether you're a small business owner looking to pr...

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Unwanted Advice

Jun 28, 2023

Title: The Paradox of Seeking Advice: Why People May Not Ask for Advice They Already Know Introduction: Have you ever wondered why people don't come to you seeking advice, even though you believe ...

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How To Save Money On Your Microsoft Licenses

Jun 12, 2023

Beacon Sales and Marketing has teamed up with Pro Cloud SaaS to bring solutions from the top technology providers in cybersecurity, all things cloud-based (servers, storage, printing), productivity ap...

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2023 Apparel Trends Forecast

May 17, 2023

These apparel trends are soon to make their mark in 2023! When I look to see what will be trending in the promotional apparel world, I always start my research by looking at the fashion industr...

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Never Get Cold with These 5 Unique Sweatshirts

Apr 21, 2023

A cozy sweatshirt is perfect for those cold office days or a trip to the mountains. Since athleisure is all the rage nowadays, take part in this trend with a warm sweatshirt. Here are a few options t...

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Top 25 Most Popular Products in SAGE Total Access: March 2023

Apr 19, 2023

Spring is here, the birds are singing, and it’s hitting the high 80s here in Texas. But that’s not all that has us excited this month… now we are giving you even MORE data to help y...

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8 Promo Products That Will Kick Start Your Goals

Apr 14, 2023

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

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Case Study: A Shoe-In

Apr 07, 2023

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate level....

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6 Purr-fect Promo Products for Cat Lovers

Mar 31, 2023

Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets...

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Case Study: Boosting Trade Show Booth Traffic

Mar 24, 2023

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic ...

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Case Study: It Takes a Village

Mar 17, 2023

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...

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Alsco - Fit and Size Suggestion Service

Mar 10, 2023

FIT&SIZE SUGGESTION SERVICE Implementation of the We Wear solution for the management of measurement and size planning processes in the workwear industry. ACTIVITIES - Implementation of the We Wea...

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Mar 10, 2023

3D INTERACTIVE CONFIGURATOR Implementation of a 3D interactive configurator in high resolution, based on cloud gaming technologies. ACTIVITIES - Creation of 3D product models - Digitization of f...

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Mar 10, 2023

FIT & SIZE SUGGESTION SERVICE Implementation of the Avatar creation solution through the online channel of brands managed by TRIBOO and activation of the size suggestion service. ACTIVITIES - Size...

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Mar 10, 2023

AVATAR CREATION IN HIGH RESOLUTION Proof of Concept for the development of an exclusive experience for Haute Couture customers that includes the generation of an Avatar in high resolution customizabl...

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Tried and True: Classic Promotional Products

Mar 09, 2023

There are some things out there that are just undisputed classics – and when you think of a classic, what goes to your mind? Maybe it’s a classic car like a 1950s era Cadillac, or perhaps ...

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Top Of Mind Marketing

Mar 08, 2023

As any good marketing professional knows, building a brand and staying top of mind is crucial to the growth and success of any business. We live and breathe this stuff in the promotional products ind...

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Beacon and G&G Holdings Team Up for WE-WEAR Marketing Effort

Mar 06, 2023

Mission Viejo, CA—Beacon Sales and Marketing is excited to announce that it has teamed up with G&G Holdings to market the WE-WEAR products and services. About WE-WEAR WE-WEAR is a technologic...

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Beacon and G&G Holdings Team Up for SaaS Marketing Effort

Mar 05, 2023

Beacon and G&G Holdings Team Up for SaaS Marketing Effort Mission Viejo, CA—Beacon Sales and Marketing is excited to announce that it has teamed up with G&G Holdings to market the Pro C...

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Case Study: The Big Picture

Mar 02, 2023

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

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Case Study: Too Hot to Jot

Feb 23, 2023

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent....

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The Top Promotional Products To Keep Your Customers Connected

Feb 16, 2023

You’d be hard-pressed to find someone who doesn’t use a digital device these days! As we continue to expand into the digital world, staying connected is more important than ever. With thes...

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Product Safety: What You Need to Know

Feb 09, 2023

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

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Most Popular Products in December 2022

Jan 27, 2023

Well, that happened fast! We’re officially a few weeks into the new year, so now it’s time to take a look back at the top products for December 2022! Lanyards made their way to the #10 spo...

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Case Study: Inking Impressions

Jan 26, 2023

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Jan 19, 2023

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

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Decoration Methods

Jan 15, 2023

There are many different ways to decorate promotional products. Click this link to see a chart with the most common methods with a brief description.

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5 Men's Wearable Promotional Products for the Office and Beyond

Jan 12, 2023

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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#Instagram Inspiration

Jan 05, 2023

Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is trendin...

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25 Most Popular Products

Jan 04, 2023

Looking for a great promotional product to use in 2023? Make sure your "gift" is something that they want. Here are 25 of the most popular products that people are looking for. Use this information...

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Print's Not Dead: How Print Products Can Work for You

Dec 28, 2022

In the past decade, many businesses have moved away from print marketing to focus almost entirely on digital marketing. You may have even heard people say that print is dead. However, print media has ...

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Case Study: Calendar Puns are Week

Dec 20, 2022

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Color...

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6 Products to Include in Every Holiday Gift Basket

Dec 13, 2022

It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...

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Management: Compensation Planning For The Year Ahead

Dec 13, 2022

Understanding compensation is critical to staying competitive in today’s volatile labor market. As we prepare for 2023, real wage growth is a concept that is particularly important. Overall wag...

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Biden’s Signature Brings Rail Labor Dispute To An End, Averts Strike

Dec 06, 2022

On Friday, President Biden signed H. J. Res. 100 into law, legislation that brings to resolution the labor dispute between railroad workers unions and the railroads. The bill, fast-tracked through Con...

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8 Elegant & Engravable Promotional Products

Dec 05, 2022

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

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Your Brand Is Your Business - Market It!

Nov 29, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Ready for Adventure: First Aid & Emergency Kits

Nov 28, 2022

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or your...

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Case Study: The Weather is Snow Joke

Nov 20, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

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Case Study: Don't Bottle It Up

Nov 13, 2022

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...

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Current Hot Products

Nov 12, 2022

Product Category Changes from August to September TOP INCREASES Ornaments up 57% ...

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The PPB Guide To Incentive Programs

Nov 08, 2022

Maintaining morale is important for all businesses, no matter the industry. Incentives and rewards have always driven the motivation and behavior to help ideas, industries and companies succeed. Incen...

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5 Unique Holiday Gifts to Beat the Boredom

Nov 05, 2022

When it comes to gift-giving, there are always the same things people go for: blankets, socks, cheese baskets, candles... and it can get a little repetitive! We wanted to help defeat the boredom of gi...

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Case Study: It's Raining Cats and Dogs

Oct 29, 2022

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...

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Old School vs. New School Promo Products

Oct 21, 2022

It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we’re...

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Case Study: Yes, We Can!

Oct 14, 2022

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...

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6 Promotional Products for Music Lovers

Oct 06, 2022

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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Best Promotional Products to Buy

Oct 05, 2022

Beacon Sales and Marketing offers over 1 million promotional products. Our goal is to help you find the best product for your marketing project. Whatever it is, we have it. Here is some current inf...

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’Tis The Season: The 2022 Holiday Gift Guide

Oct 04, 2022

The holidays are a great time to show appreciation for clients, customers and employees with thoughtful gifts. Items and messages that make your recipients feel valued help build relationships and cul...

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Case Study: A New Way to Do Cross-Promotions

Sep 29, 2022

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...

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5 Healthy Tips for Business Trips

Sep 22, 2022

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Five Ways To Improve Impromptu Meetings

Sep 16, 2022

Research from Zippia shows that the average professional spends at least three hours a week in meetings, with about 55 million meetings held in offices around the country. These meetings don’t i...

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Case Study: A Hole in One Promotion

Sep 15, 2022

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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Case Study: Promo'd to a Tee

Sep 07, 2022

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...

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Case Study: Let Them Eat Cake!

Aug 31, 2022

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Produc...

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6 Purr-fect Products for Keeping Pets Occupied at Home

Aug 24, 2022

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having th...

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Top 5 Promo Products for 5Ks and Marathons

Aug 16, 2022

Hosting your next 5K? Running out of ideas for what to giveaway at your next marathon? If so, check out these great promotional products. These items are proven to get people talking and will make a l...

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12 Perfect Pediatric Products for Babies

Aug 09, 2022

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...

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6 Rainy Weather Promotions

Aug 02, 2022

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thundersto...

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Case Study: A Not-So-Silly Idea

Jul 25, 2022

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-fi...

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Leading the Workplace: How to Develop Your Leadership Skills

Jul 18, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position is ...

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Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Jul 11, 2022

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the ...

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Case Study: Wave Hello to Promotions

Jul 03, 2022

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient would...

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Case Study: Health & Wellness Spas

Jun 26, 2022

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage f...

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5 Promo Products for the Stay-at-Home Worker

Jun 18, 2022

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

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7 Promotional Products for When You’re Feeling Lucky

Jun 10, 2022

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Jun 03, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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Mask Mania!

May 27, 2022

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Con...

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7 Cool Products to Beat the Heat This Summer

May 27, 2022

The sun is beating down, and depending on where you live, you might be able to cook an egg on the sidewalk: summer is officially here! With high temperatures and lots of sun, it’s a great time t...

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6 Hot Products for the Grill Master

Apr 18, 2022

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...

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25 Insane Facts About Promotional Products

Apr 11, 2022

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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5 Apps to Take the Grunt Work out of Spring Cleaning

Apr 03, 2022

Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...

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Case Study: Put That on Your Calendar!

Mar 27, 2022

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her service...

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6 Ways to Get More Done Every Day

Mar 19, 2022

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

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Branding 101: What Makes a Brand Powerful

Mar 12, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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5 Ways to Boost Employee Morale

Mar 05, 2022

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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5 Invaluable Marketing Books to Help Grow Your Brand

Feb 26, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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7 Ways to Instantly Make Your Website More User-Friendly

Feb 18, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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How to Reduce Stress on the Job

Feb 04, 2022

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...

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5 Pitch Perfect Products for Musically Talented Individuals

Jan 28, 2022

We all have talented musicians in our lives. Whether they can shred on an electric guitar or have tried out for the local singing competition, some people are born to make music. Here are 5 promo pro...

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Top 10 Promotional Product Ideas for the Construction Industry

Jan 20, 2022

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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Graphic Design Terms Everyone Should Know

Jan 13, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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School's in Session: 7 Essential Supplies for Students

Jan 05, 2022

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...

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Customer Experience + Branding: The Relationship Goals of Marketing

Dec 29, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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10 Tweetable Quotes for Motivation

Dec 22, 2021

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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6 Morning Routine Products That Will Wake Anyone Up

Dec 14, 2021

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have ou...

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5 Fail-Proof Ideas for Your Business Instagram

Dec 07, 2021

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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30 Quotes That Will Motivate You to Succeed

Nov 30, 2021

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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How to Gain Inspiration in 5 Minutes

Nov 23, 2021

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

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Graphic Design Terms Everyone Should Know

Nov 15, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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What’s Up With Unboxing Videos? The Trend You Must Try

Nov 08, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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Lead a Healthier Lifestyle With These 6 Promotional Products

Nov 01, 2021

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the ...

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Reel Them in With These 5 Cinematic Promo Products

Oct 18, 2021

Box office hits took a backseat this year as more people browsed through Netflix’s new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public,...

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3 Things Every Busy Professional Needs

Oct 11, 2021

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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6 Helpful Tips to Address Unhappy Customers

Oct 04, 2021

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

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How to Work Smarter, Not Harder

Sep 27, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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7 Sources to Boost Your Creativity

Sep 20, 2021

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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7 Ways to Take Advantage of Your Lunch Break

Sep 13, 2021

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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5 Promo Products to Make Your Office Safer for Employees

Sep 05, 2021

As business’ doors open back up and employees step into the office, it’s essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that...

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Branding 101: Let’s Talk Logos

Aug 29, 2021

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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Case Study: Piece of Cake

Aug 22, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Products:...

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The Secrets to Attracting Ideal Customers

Aug 14, 2021

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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How to Create Buzz Around a Launch With Promo Products

Aug 07, 2021

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

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Your Brand Is Your Business - Market It!

Jul 31, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Why You Need Promotional Products

Jul 23, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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What Millennials Want (And How to Work With Them)

Jul 16, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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9 Useful Apps for Sales & Marketing Professionals

Jul 08, 2021

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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How to Juggle Work and Life Balance Like a Boss

Jul 01, 2021

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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How to Manage the Workload of a Leader

Jun 24, 2021

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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How Promo Products Can Tell Your Brand's Story

Jun 17, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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4 Ways to Improve Communication

Jun 09, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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16 Ways Color Affects Your Branding and Marketing

Jun 02, 2021

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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How One Hour Can Determine Your Success

May 26, 2021

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Using Customer Profiles to Find the Perfect Promo Products

May 19, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Why You Should Be Having More Fun at Work

May 12, 2021

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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6 Snap-Worthy Products for Every Photographer

May 04, 2021

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...

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Advice for Getting the Most Out of a Business Trip

Apr 27, 2021

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 20, 2021

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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6 Things You're Missing out on by Not Using Promotional Products

Apr 13, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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6 Books That Every Business Owner Should Read

Apr 06, 2021

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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How Promo Products Can Make a Lasting Impression

Mar 29, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Case Study: Happy to Hang Around

Mar 22, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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Words Have Power: Why Copywriting Matters for Your Business?

Mar 15, 2021

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...

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Case Study: Celebrate Milestones

Mar 08, 2021

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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5 Back to College Products for a Safe School Year

Mar 01, 2021

The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten safe...

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5 Tips for Boosting Social Media Engagement

Feb 22, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Feb 14, 2021

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

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6 Tips on Professionally Reaching New Heights in 2020

Feb 07, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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Generation Z vs. Millennials: What’s the Difference?

Jan 31, 2021

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Case Study: A Picture is Worth...a Nice Donation

Jan 24, 2021

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

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Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Jan 17, 2021

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 of o...

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Case Study: Charity Fundraiser

Jan 10, 2021

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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5 Office Toys That Will Bring Your Brand Joy

Jan 03, 2021

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

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5 Simple Tips to Organize and Run Effective Meetings

Dec 26, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Dec 19, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

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Case Study: Stick to the Schedule

Dec 12, 2020

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Case Study: It’s a Date!

Dec 05, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Why You Should Buy USA-Made

Nov 28, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

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Business Travel: How COVID-19 Changes Everything

Nov 20, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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Cheers! Let’s Sell More Beer!

Nov 13, 2020

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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11 Promo Products for an Active Lifestyle

Nov 06, 2020

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

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Using Promotional Products to Improve Your Marketing Program

Aug 21, 2020

Do you have a great marketing plan in place? Are you looking for something new? Are you looking for something new to move people through your sales funnel? Although they’ve been around for y...

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Clean Hands Saves Lives

May 29, 2020

We live in a germ-filled world, no doubt about that! Here’s three germ facts that might blow your mind… § On average, you come into contact with 300 surfaces every 30 minutes, ex...

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Branded Covid-19 kits are a great way to help your customers stay safe!

May 06, 2020

Who couldn’t use a face mask or gloves right now? A logoed set can be a creative way to bless your customer and it doesn’t have to bust your budget! Let’s look at some examples. &...

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8 Ways to Stay Top of Mind with Your Customers

Apr 28, 2020

As we navigate the stay-at-home mandate to help flatten the curve of the corornavirus infections, business owners need a way to stay in touch with their customers. Technology makes it easy. Simply g...

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From Surviving to Thriving Amidst the Coronavirus Quarantine

Apr 20, 2020

We’ve seen unprecedented themes lately. Schools switched to distance learning on line and announcements of no return to physical school mandate will stay in affect through the end of the school ...

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10 Productivity Boosting Products to Help You Work from Home

Apr 13, 2020

More people are working from home than ever with all the stay-at-home mandates to help flatten the curve of the covid-19 outbreak. It’s important that if you’re one of them, you have the t...

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Time To Put Your Thinking Cap On

Apr 10, 2020

Dear Business Owners, It is time to Stop Reacting to what the coronavirus has done to your business and time to PUT YOUR THINKING CAP ON. We will soon start the process of “getting back to nor...

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3 Ways Restaurant Owners Can Market During the Corona Virus Outbreak

Mar 27, 2020

As more stay-at-home mandates occur, many restaurant owners find they need to shift from Dine-in to Take-Out and Delivery Service only. So, naturally you’re probably thinking about how to sta...

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Should I spend some marketing dollars?

Mar 24, 2020

The Small Business Association suggests companies budget 7% to 8% of revenues for promotion, but the average small business spends 1% or less. We find that most small companies don’t even have ...

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Why You Should Consider Direct Mail for Your Business

Mar 23, 2020

You might be tempted to think that no one reads physical mail any more. But you’d be wrong! Direct mail is far from dead. In fact, it is seemingly making a strong come back. Direct mail has ...

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5 Ideas for Keeping Your Marketing Going During Lockdown

Mar 20, 2020

These are definitely uncertain times to be sure. Did you know the uncertain person is not likely to buy anything? It’s true. But you can counter what’s going on in the world right now by ...

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Canaan Home Care Word of Mouth

Mar 11, 2020

Word of mouth marketing campaigns have been around for a long time. Canaan Home Care takes it one step further by putting their message where your mouth is. Custom logo’d coffee mugs have been...

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Coronavirus Update: Made in the U.S. or Canada Options Available

Mar 06, 2020

There has been 83,000 cases Covid-19 around the world and 3,000 deaths so far. Every continent, except Antarctica has confirmed cases. The majority of the cases appeared in China and has caused the d...

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Need Fast Turnaround?

Mar 06, 2020

A colleague of mine, needed 25,000 silicone wristbands imprinted with #TNSTRONG delivered with 8 days. Her current supplier had a 30 day lead time. The problem was the benefit concert to raise money f...

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7 Great Product Ideas for Spring

Feb 28, 2020

Looking for some unique promotional items aligned with the current season? Well, look no further. Here’s seven ideas for you. Umbrellas You know the saying Spring showers brings May flowers...

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Did you know when people sit down to watch a little TV, most times they are multi-tasking?

Feb 28, 2020

Did you know when people sit down to watch a little TV, most times they are multi-tasking? That’s right. No one sits to watch TV exclusively any more. Most people will surf the web on their sma...

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Eco-Friendly Stainless Steel Reusable Straw and Cleaning Brush

Feb 24, 2020

Talk about a unique promotional product! Help save the planet with this eco-friendly stainless steel straw and build your brand awareness at the same time! Your logo is laser etched on the stainless...

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Wooden Tumbling Tower Product Spotlight

Feb 24, 2020

People crave experiences. This unique product provides not only a fun experience but also provides a memorable one! Imagine your prospects and/or customers attracted to your tradeshow booth to play th...

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Supplier Spotlight: More than Just a Pen

Feb 17, 2020

When you think about exceptional quality and customer experience in the promotional products industry, who comes to mind? Hub, the leader in supplying high-quality pens come of course! Hub built its...

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Employee Incentive & Recognition Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their client. Pe...

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Not For Profit Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their client. Pe...

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Business-to-Business Program Spotlight

Feb 14, 2020

Every year for more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their...

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Client Branding Programs

Feb 14, 2020

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a creative way to get your brand out there. Type Of Client...

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Custom Requests Are Not A Roadblock to Your Next Promotional Campaign

Feb 14, 2020

Ever need something custom? One of our clients was looking for calendar. That’s great there are many calendar suppliers. This should be fairly easy to complete. My client wasn’t as po...

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Ever run into tight deadlines? Not a problem with Beacon Promotional Products.

Jan 31, 2020

One of our clients, J. Morita, was searching for the perfect give away item for an upcoming trade show. Sometimes the hardest part is to identify the right item. There are thousands of items to choos...

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Why PPI Expo is a Big Deal?

Jan 27, 2020

Aside from the fact, there are 13,000 distributors from more than 4,000 companies and more than 1,200 exhibiting companies showcasing tens of thousands of promotional products at the Mandalay Bay Conv...

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10 Marketing Strategies for Your Promotional Products

Jan 27, 2020

How you use promotional items is completely up to you. However, there are at least ten ways that are most frequently used in businesses who leverage promotional items. 1. Business Gifts - Gift ...

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What do you know about stickers?

Jan 22, 2020

Thinking about creating a sticker to give to your customers, members, attenders, etc? You think a sticker is what you want. But that might not be an accurate description of what you really desire. I...

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How to Leave a Positive Impression for Your Next Event

Jan 16, 2020

Do you coordinate for an association or community? There’s certainly lots to coordinate and plan when it comes to association or community events. You have to think through the event itself, t...

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Why Promotional Product Are So Effective

Jan 03, 2020

You’ve probably received a promotional product or two over the years. A quick look at my desk, I see a drinkware item, letter opener, flash drive, multi-port USB expander, multiple branded jou...

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The Top 10 Reasons Why Promotional Items Make Great Holiday Gifts

Nov 29, 2019

The holiday times bring with it the opportunity to be generous. It’s a time to show how much you care for others. One way to do this is through gift giving. We do this in our personal lives. But...

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Listen and Learn

Nov 22, 2019

Nobody ever learned anything by talking. Since the dawn of man, since we could first talk to one another, all knowledge has been acquired by listening and observation.

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Shit Happens - Relationships

Nov 16, 2019

In most industries that I have worked in, we had a saying, “shit happens”. That’s life and there’s not much you can do about it. But you can choose your friends and busi...

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2019 Best of Mission Viejo Award

Nov 04, 2019

MISSION VIEJO October 15, 2019 -- Beacon Sales and Marketing has been selected for the 2019 Best of Mission Viejo Award in the Promotional Products Supplier category by the Mission Viejo Award Program...

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Beacon Sales and Marketing Announces New Features On Beacon's Web Store

Oct 22, 2019

Beacon Sales and Marketing has just completed a major upgrade to their Promotional Products Web Store. There are many small enhancements but the 2 major search improvements are: Customer Chat Now ...

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Mar 30, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...

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Sep 18, 2017

Hi, this is my new Beacon Sales and Marketing web site. Maybe you will come back and look around after you are finished playing the game and completeing the puzzle. Here's your next peice of the puz...

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Sep 15, 2017

Bob Meyer, President of Beacon Sales and Marketing will be making the keynote presentation at Pacific Coast BNI luncheon on September 21st. The presentation’s focus will be on how to grow your ...

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Aug 31, 2017

In this day and age, we are always multi-tasking. This definitely is the case when you're running your own business, there's always so many important things that need to be done and it feels like the...

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Aug 29, 2017

Are you adjusting your marketing content for easily distracted readers? A study by Microsoft estimates that a person's average attention span is only eight seconds in this digital age of information--...

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Aug 09, 2017

Blazonco just designed our new website, and we couldn't be happier! Blazonco is a full-service web design company located in sunny San Clemente, California. Getting a website with Blazonco was extreme...

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