Blog

3 Ways Restaurant Owners Can Market During the Corona Virus Outbreak

33 hours ago

As more stay-at-home mandates occur, many restaurant owners find they need to shift from Dine-in to Take-Out and Delivery Service only.  So, naturally you’re probably thinking about how t...

Continue Reading

Should I spend some marketing dollars?

4 days ago

The Small Business Association suggests companies budget 7% to 8% of revenues for promotion, but the average small business spends 1% or less.  We find that most small companies don’t even ...

Continue Reading

Why You Should Consider Direct Mail for Your Business

Mar 23

You might be tempted to think that no one reads physical mail any more. But you’d be wrong! Direct mail is far from dead. In fact, it is seemingly making a strong come back.  Direct mail...

Continue Reading

5 Ideas for Keeping Your Marketing Going During Lockdown

Mar 20

These are definitely uncertain times to be sure. Did you know the uncertain person is not likely to buy anything? It’s true. But you can counter what’s going on in the world right now by ...

Continue Reading

Canaan Home Care Word of Mouth

Mar 11

Word of mouth marketing campaigns have been around for a long time.  Canaan Home Care takes it one step further by putting their message where your mouth is. Custom logo’d coffee mugs have...

Continue Reading

Coronavirus Update: Made in the U.S. or Canada Options Available

Mar 06

There has been 83,000 cases Covid-19 around the world and 3,000 deaths so far.  Every continent, except Antarctica has confirmed cases. The majority of the cases appeared in China and has caused ...

Continue Reading

Need Fast Turnaround?

Mar 06

A colleague of mine, needed 25,000 silicone wristbands imprinted with #TNSTRONG delivered with 8 days. Her current supplier had a 30 day lead time. The problem was the benefit concert to raise money f...

Continue Reading

7 Great Product Ideas for Spring

Feb 28

Looking for some unique promotional items aligned with the current season? Well, look no further. Here’s seven ideas for you. Umbrellas You know the saying Spring showers brings May flowers...

Continue Reading

Did you know when people sit down to watch a little TV, most times they are multi-tasking?

Feb 28

Did you know when people sit down to watch a little TV, most times they are multi-tasking? That’s right. No one sits to watch TV exclusively any more. Most people will surf the web on their sma...

Continue Reading

Eco-Friendly Stainless Steel Reusable Straw and Cleaning Brush

Feb 24

Talk about a unique promotional product! Help save the planet with this eco-friendly stainless steel straw and build your brand awareness at the same time!  Your logo is laser etched on the stai...

Continue Reading

Wooden Tumbling Tower Product Spotlight

Feb 24

People crave experiences. This unique product provides not only a fun experience but also provides a memorable one! Imagine your prospects and/or customers attracted to your tradeshow booth to play th...

Continue Reading

Supplier Spotlight: More than Just a Pen

Feb 17

When you think about exceptional quality and customer experience in the promotional products industry, who comes to mind?  Hub, the leader in supplying high-quality pens come of course! Hub buil...

Continue Reading

Employee Incentive & Recognition Programs

Feb 14

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their client. Pe...

Continue Reading

Not For Profit Programs

Feb 14

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their client. Pe...

Continue Reading

Business-to-Business Program Spotlight

Feb 14

Every year for more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a summary of the promotion they created for their...

Continue Reading

Client Branding Programs

Feb 14

For more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution. Here’s a creative way to get your brand out there. Type Of Client...

Continue Reading

Custom Requests Are Not A Roadblock to Your Next Promotional Campaign

Feb 14

Ever need something custom? One of our clients was looking for calendar.  That’s great there are many calendar suppliers. This should be fairly easy to complete.   My client wasn&rsq...

Continue Reading

Ever run into tight deadlines? Not a problem with Beacon Promotional Products.

Jan 31

One of our clients, J. Morita, was searching for the perfect give away item for an upcoming trade show.  Sometimes the hardest part is to identify the right item. There are thousands of items to ...

Continue Reading

Why PPI Expo is a Big Deal?

Jan 27

Aside from the fact, there are 13,000 distributors from more than 4,000 companies and more than 1,200 exhibiting companies showcasing tens of thousands of promotional products at the Mandalay Bay...

Continue Reading

10 Marketing Strategies for Your Promotional Products

Jan 27

How you use promotional items is completely up to you. However, there are at least ten ways that are most frequently used in businesses who leverage promotional items. 1.     ...

Continue Reading

What do you know about stickers?

Jan 22

Thinking about creating a sticker to give to your customers, members, attenders, etc? You think a sticker is what you want.  But that might not be an accurate description of what you really desi...

Continue Reading

How to Leave a Positive Impression for Your Next Event

Jan 16

Do you coordinate for an association or community? There’s certainly lots to coordinate and plan when it comes to association or community events.  You have to think through the event itse...

Continue Reading

Why Promotional Product Are So Effective

Jan 03

You’ve probably received a promotional product or two over the years. A quick look at my desk, I see a drinkware item, letter opener, flash drive, multi-port USB expander, multiple branded jou...

Continue Reading

The Top 10 Reasons Why Promotional Items Make Great Holiday Gifts

Nov 29, 2019

The holiday times bring with it the opportunity to be generous. It’s a time to show how much you care for others. One way to do this is through gift giving. We do this in our personal lives. But...

Continue Reading

Listen and Learn

Nov 22, 2019

Nobody ever learned anything by talking.  Since the dawn of man, since we could first talk to one another, all knowledge has been acquired by listening and observation.

Continue Reading

Shit Happens - Relationships

Nov 16, 2019

In most industries that I have worked in, we had a saying, “shit happens”.    That’s life and there’s not much you can do about it.  But you can choose your f...

Continue Reading

2019 Best of Mission Viejo Award

Nov 04, 2019

MISSION VIEJO October 15, 2019 -- Beacon Sales and Marketing has been selected for the 2019 Best of Mission Viejo Award in the Promotional Products Supplier category by the Mission Viejo Award Program...

Continue Reading

Beacon Sales and Marketing Announces New Features On Beacon's Web Store

Oct 22, 2019

Beacon Sales and Marketing has just completed a major upgrade to their Promotional Products Web Store.  There are many small enhancements but the 2 major search improvements are: Customer Chat...

Continue Reading

GRAPHIC DESIGN TERMS EVERYONE SHOULD KNOW

Mar 30, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...

Continue Reading

PUZZLE

Sep 18, 2017

Hi, this is my new Beacon Sales and Marketing web site.  Maybe you will come back and look around after you are finished playing the game and completeing the puzzle. Here's your next peice of th...

Continue Reading

KEYNOTE PRESENTATION BY BOB MEYER

Sep 15, 2017

Bob Meyer, President of Beacon Sales and Marketing will be making the keynote presentation at Pacific Coast BNI luncheon on September 21st.  The presentation’s focus will be on how to grow ...

Continue Reading

A CASE FOR THE CONSULTANT

Aug 31, 2017

In this day and age, we are always multi-tasking.  This definitely is the case when you're running your own business, there's always so many important things that need to be done and it feels lik...

Continue Reading

CONTENT IS KING

Aug 29, 2017

Are you adjusting your marketing content for easily distracted readers? A study by Microsoft estimates that a person's average attention span is only eight seconds in this digital age of information--...

Continue Reading

BEACON SALES AND MARKETING LAUNCHES NEW, IMPROVED WEBSITE

Aug 09, 2017

Blazonco just designed our new website, and we couldn't be happier! Blazonco is a full-service web design company located in sunny San Clemente, California. Getting a website with Blazonco was extreme...

Continue Reading