Business-to-Business Program Spotlight

  • Feb 14, 2020

Every year for more than 60 years, the PPAI recognizes client promotions, who provided creativity, originality, and flawless execution.

Here’s a summary of the promotion they created for their client. Perhaps it will give you some good ideas too.


Type Of Client Host committee, sporting event

Target Audience NCAA VIPs, Impact Advisory Group, basketball working group, team administrators and hosts, Minneapolis Local Organizing Committee board, staff and volunteers, and ambassador and partner sponsors—a group of 342 people

Other Media Print was used to tell stories

Primary Objective To recognize and thank Final Four VIPs (including NCAA and local corporate sponsors), create an unforgettable impression of the City of Minneapolis by integrating Minneapolis culture into the mementos and to prioritize suppliers based on ethnic diversity and sustainability

Total Cost $55,000, including promotional products, other gifts, packaging, delivery, logistical planning and licensed product supplied by NCAA

Strategy And Execution The distributor developed and delivered 486 gifts with distinctive Minneapolis themes, vetted product suppliers with diverse backgrounds and built a timeline for execution. Included were themed, custom-printed inserts for all NCAA gift packages, five days of room drops for the top 36 NACC VIPs and single gifts for other gifting groups. Local treats tucked into the Taste of Minneapolis gift baskets included caramel corn, granola, nuts, homemade marshmallows and a cookie. 

Results The gifts met the objective of authentically highlighting Minneapolis and its culture and using unique, distinctive products, not more of the same. An NCAA VIP said, “Impressive. I have done this for a long time; your gifts truly represent your community.” The MLOC CEO said, “STUNNING! I have to use all caps. It’s jaw-dropping, gorgeous work.”


Did that give you an idea of how you might utilized promotional products in your marketing efforts?